Ashley-Jade Lussier is more than just a producer, actress, and entrepreneur: she's a survivor and a fighter.

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It all began in 2012. Ashley-Jade was involved in a serious car accident. Diagnosis: severe concussion. She had to relearn how to speak, write, and function. The doctors were clear: she would never speak normally again.

 

Spoiler alert: she'll speak again. And even in front of the cameras. Then, in 2014, another shock: a rare autoimmune disease forced her to spend nearly a year in the hospital. She weighed 72 pounds, could no longer walk, and her body could no longer absorb anything.

 

But the story doesn't end there. Against all odds—while her reproductive functions have "shut down"—Ashley-Jade becomes pregnant. A pure medical miracle. And this baby she's expecting will literally give her life back. "It's like he's repairing me from the inside out," she says.

 

Once on her feet, Ashley-Jade is unstoppable. In 2017, she founded Atria Swimwear, a high-end swimwear brand worn by international models and Hollywood stars. The brand quickly became a symbol of strength, style, and confidence.

 

In 2018, she launched AJL Merch, a company that has her collaborating with Mike Ward, Evenko, Terminal Comédie Club and several others.

She then co-founded Primeur Productions with her boyfriend, comedian Mathieu Cyr. She produced "Before the End of the World," a duo show with Mathieu Cyr and Olivier Martineau, which sold nearly 50,000 tickets.

 

And in 2023, she fulfilled a childhood dream: landing a lead role in the series "How to Become a Guru," nominated for MIPCOM in Cannes. Nothing less.

 

But in 2024, fate struck again: she was diagnosed with a brain tumor. "I was devastated," she admits. Once again, she turned the ordeal into fuel.

 

With her lover, she decides to launch a brand new comedy event: the Joliette Comedy Festival.

This event will bring together more than 50 comedians over 4 days: PA Méthot, Marthe Laverdière, Pierre Hébert, Réal Béland, Jérémy Demay and many others.

 

Ashley-Jade is living proof that you can fall a thousand times and get back up even stronger. Her story is hard to believe, but impossible to forget.